The Society for school marketers.
Schools often underestimate the importance of marketing, paying little attention until things start to go south. Then there’s the expectation that we marketers can turn things around - and fast.
But the truth is, there’s no silver bullet. School marketing is a long-term game, and it takes time for our work to do what it needs to. Think of it like captaining a ship: it takes small, deliberate moves to chart a new course.
The School Marketing Society (The Society) is here to help you find the way.
Everything you need to move the needle for your school marketing… in just 26 minutes a week.
Sound familiar?
You’re sick of jumping between tasks and putting out fires, while never really getting stuck into your big marketing goals.
You know there’s a simpler way to get things done — you just can’t seem to find the time or headspace to get a plan in place.
You’re tired of being asked to handle all of the random, unrelated jobs that somehow fall into the ‘marketing’ basket at your school.
You’re staying up at night wondering if you’ve chosen the right career path. Is school marketing really the best use of your time and talents?
You’d love to get your hands on some marketing templates and tools, but the ones you find online don’t really suit the school environment.
We’ve been there. We know how it feels to sneakily scroll Seek on your lunch break, looking for a way out.
It doesn’t have to be this way.
The School Marketing Society is your weekly gulp of fresh air when you feel like you’re drowning.
You have 75 x 26-minute slots in your calendar each week.
By allocating just one to The Society, you’ll feel like you’re truly moving the needle on your big strategic focus.
From a monthly task, fortnightly Q&A with Bianca, polls, discussions and a library of useful tools, you’ll be able to 👏 get 👏it 👏done — in just 26 minutes each week.
Plus, you’ll be able to plug into a community of marketers who’ll be by your side through smooth seas and choppy water.
Doors are closed for Term 1. Join the waitlist so you’re the first to know when doors open next term.
How it works
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Find 26 minutes
Log in for a dose of inspiration with helpful tools, insider knowledge, and candid discussions.
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Get connected
Share wins, struggles, and learnings, plus ask questions from others in the same boat as you.
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Ignite your spark
Start experiencing the momentum you need to really move the needle at your school.
What’s included
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Every month, we’ll give you one marketing task that will really move the needle on meeting your marketing goals in 2025. You’ll get templates, video guidance, and school marketing support to just get it done - in 26 minutes or less.
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Something bothering you? Submit your burning questions to The Society! Each fortnight, Bianca will go live answering questions YOUR questions about the challenges you’re facing. You can catch the recorded session if you miss it (we know what schools are like!).
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Getting stuck in a specific area? We’ve got a solution. You’ll gain access to our complete library of school marketer trainings, templates, swipe files, and more that should help get you going in the right direction. Need something more specific? Let us know about it in our community group.
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School Marketing Manifesto has cultivated a group of very supportive, generous, and creative school marketing professionals — and there’s always room for one more! When you join The Society, you’ll be able to ask questions, get feedback and troubleshoot sticky situations with the only people around who truly understand what it’s like marketing for a school.
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We’ll regularly organise for experts to visit The Society and run a workshop focused on a specific area within school marketing. You’ll be able to connect, ask them questions, and learn from their experience along with your fellow community members.
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Each month, we’ll feature a school marketer who’s doing exciting things in our community. You’ll be able to hear what they’ve been up to, learn from their wins (and mistakes) and apply their ideas to your marketing plan. If you’re keen to be featured, let us know!
Doors are open!
Limited spots available for our Term 1 intake.
We have the availability to welcome 26 school marketers into The Society for the first term of 2025.
By keeping our group small, we’ll be able to ensure that each person has a great experience, can settle in well and connect with the right people.
This isn’t a boring program designed to tick a box on your professional development requirements. It’s a fun, playful and inspiring community, filled with fun, playful and inspiring people.🌟
Are you ready to find your tribe?
You’ll be in great company









Doors to The Society open four times per year.
We’re building The Society slowly and mindfully.
Doors will officially open for 26 new members in February, May, August, and November each year.
Get on the waitlist so you’re the first to know when doors open for Term 2.