School Marketing Consulting
School leaders need predictable, reliable results from their marketing efforts. How else can you forecast enrolment numbers, allocate budgets and make concrete plans for your school’s success?
So why does school marketing often feel complicated, rushed, and reactive?
Through our intensives, we’ll get to the heart of the issues, unite your team, and get a plan together that gets your marketing firing on all cylinders — and fast!
The right person in your corner to fast-track your success.
Meet your mentor, guide, and your school marketer’s biggest cheerleader.
Throughout the process, your team will have access to one-on-one, personalised consulting from our founder, Bianca Coleborn.
After more than a decade working in various school marketing roles, Bianca’s seen it all (and lived to tell the tale).
Think of Bianca as your set of fresh eyes — an objective perspective who will help inspire and unite your marketing team while providing tried-and-tested strategic recommendations for your school to implement.
How it works:
We’ll conduct a comprehensive audit.
We’ll start our consulting journey by conducting an audit of your school’s enrolment trends, processes and results to determine what’s working, what’s not, and where we see opportunities for improvement.
We’ll align your marketing tactics with your strategic plan.
Next, we’ll review your school’s strategic plan and how your marketing team can support and deliver on its big goals. Whether we’re looking to boost enrolments, shift reputation, or simply build on last year’s momentum, we’ll ensure your team has their school marketing strategy sorted for the upcoming year.
We’ll create an actionable plan (with plenty of buy-in!).
Once we know where we’re going, we’ll create a step-by-step plan to get there — one that clearly defines how you’ll allocate resources and budget, and how you’ll measure success. At this point, we’ll bring in your leadership team, getting them on board with the plan, and excited for you to get started.
2025 Consulting Availabilities
We’re often fielding requests from schools to take them on for personalised one-on-one consulting work.
While we’d love to support every school leader to meet their big marketing goals, we know that it’s essential to limit our services to a select number of clients, making sure each one gets our full attention.
The current availabilities for 2025 are as follows:
-
Term 1
JANUARY TO MARCH
Term Time:
Booked outEaster
School Holidays:
1 spot available -
Term 2
APRIL TO JUNE
Term Time:
1 spot availableMid-Year School Holidays:
1 spot available -
Term 3
JULY TO SEPTEMBER
Term Time:
3 spots availableSeptember School Holidays:
2 spots available -
Term 4
OCTOBER TO DECEMBER
Term Time:
1 spot availableChristmas School Holidays:
1 spot available
“Bianca truly is a wonderful mentor. While Bianca knows school marketing inside out, her strength lies in her ability to guide and coach, to support you as a professional.
“Bianca has an innate ability to get to the heart of an issue and guide you forward, while at the same time supporting your wellbeing.”
Tammy Wilson
Director of Advancement
Toowoomba Grammar School
Need ongoing support and mentorship?
Some schools just need Bianca to fly in, review their processes, map out an actionable plan and pump their tyres so they’re all set to go out there and kick goals themselves.
Other schools need a little more support, with ongoing mentorship for their in-house marketer.
Perhaps they’re new to the role (or to schools in general!) and you want to give them the best possible support to achieve their goals and have a positive experience. Because, the truth is, the first 12 months working in a school can be brutal.
If this is the case, there are limited places available for ongoing mentorship, where Bianca can provide ongoing support, guidance and encouragement to empower your school’s marketer to shine a spotlight on your school.
Mentor application process
We have capacity to closely mentor a maximum of three schools each year.
When you sign on, you’ll be committing to regular online and in-person catch-ups for a period of six months (one semester).
At the end of our time together, we’ll reassess where you started, where you ended up, and whether you’d like to continue our consulting relationship on a term-to-term basis.
To find out if we’re a good fit for your school, let’s organise a 30-minute discovery call. We’ll discuss the big challenges your school is facing, your marketing resources, and how we can help.
“As a mentor, Bianca showed genuine interest in my development, provided ongoing guidance, and shared her expertise throughout the year. Her wealth of knowledge as a senior school marketer exceeds ten years. She was always available for a quick chat, text, or Zoom, and she was someone I could bounce ideas off and seek guidance regarding my professional development. The impact on my career has been a game changer, and I am eager to continue applying the knowledge and skills that I have gained from her.”
Narrelle Paige
Director of Marketing and Communications
Mater Christi College
